ESPN Acquires Jayski.com

ESPN Acquires Jayski.com

ESPN Acquires Jayski.com

ESPN has acquired Jayski.com - one of the top NASCAR information sites on the Internet. Jayski, who began the site in 1996, will continue to operate Jayski.com, which counts top NASCAR crew chiefs, drivers and owners among its regular visitors. The site has seen tremendous growth in the past three years and is now considered one of the most influential web sites in the sport. Jayski has gained a reputation for consistently breaking industry stories and serving as the ultimate resource and trackside companion for NASCAR fans. Jayski.com will remain an independent voice on ESPN.com and complement the site's revamped NASCAR editorial section, providing NASCAR fans the most comprehensive coverage of the sport on the Internet.

"Jayski.com is, day-in and day-out, one of the most distinctive, authoritative voices for NASCAR fans online," said John Kosner, senior vice president and general manager, ESPN New Media. "Few developments for ESPN are more exciting than getting back into NASCAR, and doing so with one of the most dialed-in NASCAR insiders in the business. Jay's fan perspective informs everything he writes; he's a must-read for any serious NASCAR enthusiast."

Jayski.com's relationship with ESPN extends back to 2004, when ESPN began hosting the website. Jayski and partner Mark Garrow will serve as contributors for NASCAR coverage across all ESPN media - including on-air, online and radio and podcasting. "I am proud to be associated with ESPN, especially as they expand their role in NASCAR," said Jayski. "I'll still be running the site, but with the support of ESPN, we'll have the resources to grow Jayski.com to serve NASCAR fans even better than it already does."

Jayski.com features more than 1,500 pages of content on NASCAR Nextel Cup, the Busch Series and Truck Series. Some of the most popular features of the site include Jayski's NASCAR News and Rumors, Team Pages and the Jayski Paint Scheme section. ESPN.com's core NASCAR news, information and feature coverage is anchored by award-winning writers Terry Blount and David Newton, with contributions from Rusty Wallace, Marty Smith and Angelique Chengelis.(ESPN PR), no changes planned for the site.

AND: John Kosner, senior vice president and general manager of ESPN new media, said he wouldn't tinker too much with Adamczyk's homespun site. Viewers might see more standard Internet banners and ad units, but the content will remain in Adamczyk's hands. "The assumption is that if you make a deal with ESPN, your site is going to look like ESPN," Kosner said. "But Jay has hit on a successful formula. We don't have to reinvent the wheel here. With the Internet, everything is trackable, you can see people's behavior, you know what works.

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