Last Updated on December 1, 2025 10:00 am by admin
This year alone, an estimated 2.4 million Canadian adults placed a bet on ice hockey. This shouldn’t be so much of a surprise, of course, seeing as ice hockey is the most popular sport in the country. But what is interesting is how many Canadians bet on sports in general.
According to a recent survey, around 19% of the adult population bet on sports in 2025, with 21% betting on sports last year. It’s not just ice hockey, either.
Many of these bettors bet on multiple sports, with lacrosse, soccer, baseball, and basketball all drawing sizable wagering interest across the country. Indeed, this shift toward multi-sport betting reflects a broader change in how Canadians engage with sports entertainment, with many jumping between NHL matchups, MLS games, and NBA fixtures rather than focusing on a single league or season.
This is then supported by certain sportsbooks, which offer bonuses that give extra value or funds that can be used across multiple markets. Bet365 is one of these sportsbooks, and a good example of how casinos can actively drive multi-sport engagement by integrating rewards that encourage the exploration of the sporting landscape.
So why do Bet365’s casino bonuses appeal to Canada’s multi-sport bettors specifically, and how exactly do they work?
Bet365’s Casino Bonuses
Before we get into the appeal of the bonuses, let’s first take a look at a couple of examples. When it comes to Bet365’s bonus codes, you can click here to discover how it all works, but for now, we’ll give a brief summary of two of the most popular:
- COVERS365
This code ensures that, if you deposit $10 and place a $10 wager, you get $50 in ‘bonus bets’. These bonus bets are non-withdrawable, and are there to be used in further bets.
- CANBET
After depositing a minimum of $10, this code ensures that, if you lose, you’re refunded up to $1000. The qualifying bets must be at odds of -500 or longer.
Other bonus codes include SPRT365 and ODDSPEDIA, both of which are used by multi-sport bettors to maximize value across numerous sporting markets.
The Truth Behind Their Appeal
As for why they’re so appealing, it’s all about flexibility, risk reduction, and opportunity to get more value out of wager. For multi-sport bettors, for instance, flexibility is key, as they want to be able to spread their bets across different leagues and events without being locked into a single market.
Bet365’s bonuses allow them to do that, giving them additional capital to explore multiple sports without immediately risking their own money.
Risk reduction is another major factor. While the CANBET code might not seem too impressive at first glance, that’s because it isn’t designed to generate instant profits. It’s designed as a safety net. A protective shield that allows bettors to place higher-stakes or slightly riskier bets knowing that their potential losses are partially covered.
Again, this then encourages engagement with a wider range of sports and means players are far more willing to bet on games they might not normally consider.
The value proposition of these bonuses also cannot be understated. Just look at COVER365, which gives a multiple of the initial deposit in bonus bets – meaning that a small $10 wager can unlock $50 in bonus capital.
For multi-sport bettors, this is a huge opportunity to bet across several events while effectively stretching their bankroll, giving them more chances to diversify their bets and experiment with different strategies.
Multi-Sport Betting in Canada
This is one of the big reasons why multi-sport betting is taking off. As we mentioned previously, it’s not just Bet365 offering bonuses like this, there are dozens of casinos that recognize the potential of cross-sport engagement and have designed bonuses that appease this.
For bettors, then, this incentive structure encourages them to explore multiple sports at once. Let’s say you’re a bettor who primarily follows the NHL and feels more comfortable placing bets on a sport they know inside out.
Bonuses like the ones mentioned above give you that space and confidence to place wagers on other sports, even though you’re not as familiar with the teams and leagues. In turn, this expands the overall audience for these leagues and helps build a more vibrant, year-round sports ecosystem in Canada.
In short, casinos like Bet365 aren’t just realizing the potential for multi-sport betting and increasing their own revenue, they’re boosting fan engagement and creating a more consistent interest in a wide variety of sports. And that’s something that should be noted when considering how the betting market is evolving in Canada.
As time moves forward, the trend is only going to accelerate, with fans getting more access to bonuses that take away some of the risk and add extra value to their wagers. Considering how many people are only invested in peak Canadian sporting events, this might lead many to pay more attention to off-season competitions or perhaps even lesser-known sports, giving those sports more visibility and increasing engagement throughout the year. It’s hard to say, but for now, bonuses like Bet365’s are driving the activity of multi-sport bettors and, concurrently, boosting the engagement of multi-sport fans.