Last Updated on April 1, 2011 4:37 am by nate
NFL, players cooperate in marketing
NEW YORK, NY (AP) – Business as usual in the NFL.
Not among the owners, coaches, and players. Not between Commissioner Roger Goodell and the players’ association. Nor between general managers and player agents.
In marketing the game, however, the lockout has not resulted in a dead stop.
For consumer products such as video games or trading cards, or in licensing of merchandise, not much is different even with a work stoppage.
Player merchandise, including jerseys and other items, will still be available to fans thanks to long-standing agreements between the league, the NFLPA and their licensees. It’s something Gary Gertzog, NFL senior vice president of business affairs, says “we are very comfortable with.”
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