NBA scoring champion Dwyane Wade is changing shoes, making the switch from Converse to Nike’s Jordan Brand.
Nike announced Friday that the star Miami Heat guard will now be representing the Jumpman label, joining the likes of Chris Paul, Carmelo Anthony and Derek Jeter.
Wade had three years remaining on his deal with Converse, which had him as the centerpiece of its attempt to reinvigorate the company’s once-thriving basketball business. That relationship seemed rocky when the 2006 NBA finals MVP rarely wore his most recently released signature shoe, the “Wade 4,” last season, favoring an older model instead.
The Jordan Brand is a 12-year-old division of Nike, which also owns Converse.
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