DAYTONA BEACH, Fla. (AP) - By allowing children in the garage and younger teens behind the wheel, it's clear NASCAR wants a youth movement.
Television executives do, too.
NASCAR has aged considerably the last decade, with stars such as Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson and Tony Stewart - and their faithful fans - growing grayer every year.
Team owner Rick Hendrick says NASCAR must appeal to ``the younger market.''
Only 10 of 43 drivers in Sunday's Daytona 500 are under the age of 30 - and there's little star power in that group beyond Kyle Busch and Joey Logano.
The result has been a steady decline in the highly coveted 18-to-34 TV demographic. Now, the sport is trying desperately to get it back.

Recent NASCAR Discussions

NASCAR Odds

Driver Odds
Iowa 200 - Odds to Win @ Iowa Speedway
Christopher Bell +250
Johnny Sauter +300
Matt Crafton +350
John Hunter Nemecheck +550
Ben Rhodes +600

Nascar Top Stories

Thumbnail Iowa 200 Odds The NASCAR Camping World Truck Series gets the racing weekend started on Friday night when drivers compete in the Iowa 200....
Thumbnail American Ethanol E15 250 Odds The NASCAR Xfinity Series will head to the Midwest this week for the running of the American Ethanol E15 250....
Thumbnail Toyota/Save Mart 350 Odds The NASCAR Monster Energy Series competes on its road course of the season when the drivers take part in the Toyota/Save Mart 350...
Thumbnail FireKeepers Casino 400 Picks The FireKeepers Casino 400 gets underway later this afternoon. Here are some of the drivers we like to contend for today’s...
Thumbnail Drivin' for Linemen 200 Picks The NASCAR Camping World Truck Serieswill be competing tonight in the Drivin’ for Linemen 200. Here are the drivers we like to contend for the victory.