Johnson lands new sponsor as Ally Financial backs champion

Last Updated on October 28, 2018 1:31 pm by admin

 

MARTINSVILLE, Va. (AP) Jimmie Johnson has landed just the second primary sponsor of his career: Ally Financial has partnered with Hendrick Motorsports to back the seven-time NASCAR champion in a two-year deal through the 2020 season.
Lowe’s has been Johnson’s sponsor since his 2001 debut and has been represented in some part on the No. 48 Chevrolet in all 83 of Johnson’s Cup Series victories. The company is leaving NASCAR at the end of the season and Hendrick has been searching for a replacement to step in and sponsor one of the most iconic properties in motorsports.
The two-year deal with Ally is for all 38 races beginning with next year’s Daytona 500. Ally announced the partnership with Johnson before Sunday’s race at Martinsville and began immediate activation of its marketing investment.

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