|NBC extends contract with NHL through next season|
|Written by Admin|
|Wednesday, 23 April 2008 03:41|
The network decided to exercise its option to extend the contract, it announced Wednesday.
Olympics, said in a statement. ``Ratings were up this year; the Winter Classic in Buffalo was a huge success; advertising sales were healthy; and the product on the ice has never been better, led by young, marketable stars such as Sidney Crosby and Alex Ovechkin. We believe this is a sport that will continue to grow.''
Ratings for the regular-season Sunday games on NBC were up 11 percent from last year.
NBC will continue to televise the Sunday afternoon games and some playoff games.
Last year, NBC extended what had originally been a two-year deal.
``This is great news for the NHL and its fans,'' commissioner Gary Bettman said in a statement. ``NBC has been a great partner and its innovations to the broadcasts have helped bring fans inside the game like never before.''