WASHINGTON (AP) -The Washington Capitals are reaching out to women.
The Capitals have started Club Scarlet, which the team says is the NHL’s first female fan club and is free to join.
It has its own Web site, ScarletCaps.com, which includes a blog – the one posting as of Tuesday was written by “Hockey Mom VA.”
“We have a large and passionate female fan base, and like the rest of our audience, it is growing,” senior manager of fan development Kim Frank said in a statement released by the team. “Women have been underserved in traditional sports experiences and coverage, and Club Scarlet will provide a customized outlet where our female fans can express their passion for the Caps year round.”
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