PITTSBURGH (AP) -The Pittsburgh Steelers are more than just a good football team. They're also a powerful brand.
The franchise was named the strongest team brand in its local market compared with scores of other professional sports teams across the country in a new consumer survey, the 2007 Turnkey Team Brand Index.
The Steelers ranked first among 122 team brands in the National Football League, the National Basketball Association, the National Hockey League and Major League Baseball in home-market strength.
Entertainment, a New Jersey-based market research and executive search and recruiting firm.
``The Steelers are the model brand for a team,'' Turnkey's president and chief executive, Len Perna, said in a statement. ``Down through their history, ownership, players, coaches, stadium and style match the hard-nosed work ethic of their city.''
The team's brand was ``clearly defined'' and ``consistent for decades,'' while its ownership was widely perceived as genuine, Perna said. Fans described the team's brand as ``strong,'' ``tough'' and ``hard-working,'' he said.
The survey included indexes of team popularity, fan loyalty and assessments of owners. It also asked participants about their perceptions of teams and associated sponsors, among other things, said Haynes Hendrickson, a Turnkey senior vice president.
The firm developed 36 attributes, such as ``family-oriented'' and ``blue collar,'' and asked fans how well the attributes represented teams, he said.
The survey was not intended to produce valuations of team brands, Hendrickson said. ``The strength of a brand, it's tough to put a dollar value on it,'' he said.
Behind the Steelers in the top 10 were the NFL's New England Patriots, Indianapolis Colts, New Orleans Saints and Green Bay Packers, NHL teams the Buffalo Sabres and Detroit Red Wings, baseball clubs the Boston Red Sox, the St. Louis Cardinals, and the NBA's San Antonio Spurs.
The Colts, Spurs, and Red Sox are all the current champions, while every team but the Saints and Sabres has won a title in the past decade.
The New York Yankees ranked 29th and the Dallas Cowboys 28th, though those teams had the top two out-of-market followings in another part of the study.
David Carter, a sports business professor at the University of Southern California, said the Steelers remained wildly popular, with loyal fans and stable ownership.
The team, he said, reflects Pittsburgh's sports-crazed population, which may be less transient than those elsewhere.
``In other major cities, you have greater competition for the entertainment dollar,'' Carter said. ``Pittsburgh and the Steelers have always gone together,'' he said.
On the Net:
Entertainment: http://www.turnkeyse.com/

Recent NFL Discussions

hey shark your thoughts on tonights game on Mon, Oct 2016 by sharkey11
Carolina Wise Guy NFL Picks 10/23 on Mon, Oct 2016 by CarolinaWiseGuy
mon. nfl play on Mon, Oct 2016 by Timmy1961
Carolina Wise Guy NFL Pick 10/24 on Mon, Oct 2016 by CarolinaWiseGuy

Top NFL Public Bets

NFL Top Stories

Thumbnail Texans vs. Broncos Prediction Will the struggling Broncos not only beat the Texans tonight but also cover as a heavy favorite at 8:30PM ET on Monday Night Football?
Thumbnail Texans vs. Broncos Injury Report Will any of the key players for the Houston Texans and Denver Broncos be out for tonight’s Monday Night...
Thumbnail MNF Point Spread Jumps The point spread for tonight's Monday Night Football clash between the Texans and Broncos is on the move. Here's the latest.
Thumbnail Texas vs. Broncos Public Betting Who does the public like for the big game between the Houston Texansand Denver Broncostonight? Here’s a look at the latest betting report.
Thumbnail Texans vs. Broncos Odds Week 7 of the NFL season wraps up tonight when the Denver Broncos host the Houston Texans at 8:30PM ET on ESPN....
More inNFL Articles  

NFL Team Pages