FULTONDALE, Ala. (AP) – The owners of the company that stirred up the Super Bowl controversy with deer antler spray and other performance-enhancing products don’t like being labeled snake oil salesmen.
Co-owner Christopher Key says he’s “not some quack,” although the director of Auburn University’s medical clinic says a clinician called Key “the P.T. Barnum of the present time.”
The phones were buzzing Thursday at the modest gym/headquarters of Sports With Alternatives to Steroids after a Sports Illustrated article linked the company to college and pro athletes – including Baltimore’s Ray Lewis.
A poster of Lewis hangs on the wall but Key and his partner Mitch Ross declined to discuss Lewis. Ross is planning a news conference in New Orleans.
Key says the controversy is “the best thing that could have happened” to SWATS.
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