|Big Ten Network, Comcast reach a deal|
|Written by Admin|
|Thursday, 19 June 2008 09:20|
The BTN and cable carrier announced a multiyear agreement Thursday that puts programming on expanded basic on Aug. 15 in states with Big Ten schools. After the 2008-09 basketball season ends, Comcast has the option to shift the network to its digital service.
Comcast has about 5 million customers with basic cable and 4 million with digital in Big Ten states other than Iowa, where it's not available.
The parties negotiated for more than a year. The Big Ten wanted to put the new network on Comcast's basic level of service at a price the company wasn't willing to pay.