NEW YORK (AP) - The NBA is adding its Twitter handle to its official game ball for next season.
The league announced the change on Thursday. The handle (at)NBA will be added to the left of the league's logo, making it the first game ball to have it in any of the four major pro sports in North America.
The NBA's Twitter account has 10.7 million followers, by far the most when compared to the NFL, MLB and NHL.
Unlike a few years back when the league tried to introduce a new synthetic leather game ball, the Spalding ball's composition will not change. The league quickly abandoned the synthetic ball.

Top NBA Public Bets

NBA Top Stories

Thumbnail NBA 2016-17 MVP Odds Will Stephen Curry make a run at a third straight NBA MVP honor, or will someone else push him for the crown? Get a...
Thumbnail Lottery pick to begin pro career as reserve The Lakers stumbled to a 17-65 finish in 2015-16. Yet that doesn’t mean they’re willing to just hand over the keys to the No. 2 overall pick in June’s NBA draft.
More inNBA Articles  

NBA Team Pages