CHARLOTTE, N.C. (AP) - Hendrick Motorsports has signed an anti-hunger campaign to be the primary sponsor on Jeff Gordon's car beginning next season.
The multiple year deal will be coordinated through the AARP Foundation. A person familiar with Hendrick's sponsorship agreement confirmed the deal to The Associated Press on condition of anonymity because the official announcement is scheduled for Wednesday.
The campaign will be the first cause-related sponsorship of its kind in NASCAR.
The deal first was reported Monday by The Charlotte Observer.
DuPont and PepsiCo will continue their longtime sponsorships with Gordon in a smaller role. The two companies likely will be primary sponsors on the No. 24 Chevrolet in races that are still available.

Recent NASCAR Discussions

Daytona 500 Contest From Man Crates on Sat, Feb 2017 by Blade
Can-Am Duels Betting News and Notes on Thu, Feb 2017 by Blade
Daytona 500 Betting News and Notes on Wed, Feb 2017 by Blade
Advance Auto Parts Clash Betting News and Notes on Sun, Feb 2017 by Michael Cash
2017 NASCAR Changes on Wed, Feb 2017 by Michael Cash

NASCAR Odds

Driver Odds
Odds to Win the Monster Energy NASCAR Cup 2017 Championship
Kevin Harvick #4 +650
Jimmie Johnson #48 +700
Martin Truex, Jr. #78 +850
Joey Logano #22 +850
Kyle Busch #18 +850

Nascar Top Stories

Thumbnail NextEra Energy Resources 250 Picks The NASCAR Camping World Truck Seriesgets its season underway tonight with the NextEra Energy Resources...
Thumbnail Powershares QQQ 300 Odds The NASCAR Xfinity Series kicks off its season this weekend with the running of the Powershares QQQ 300. Here is a...
Thumbnail NASCAR Can-Am Duel #2 Betting Odds Even though it’s his first official NASCAR start since July of 2016, Dale Earnhardt Jr. is still favored by oddsmakers to win tomorrow night’s NASCAR Can-Am Duel #2...
Thumbnail Keselowski favored in Can-Am Duel #1 Brad Keselowski - one of the strongest cars in the Advanced Auto Parts Clash at Daytona is Favored in tomorrow’s NASCAR Can-Am Duel #1 from Daytona International...
Thumbnail Elliott, Earnhardt to start up front at Daytona Qualifying for the Daytona 500 took place on Sunday and Dale Earnhardt Jr. and Chase Elliott find themselves set to...