INDIANAPOLIS (AP) - Crown Royal is taking its shot in NASCAR by sponsoring the Brickyard 400.
The whiskey maker says it has a multiyear deal with Indianapolis Motor Speedway to rename the race the Crown Royal ``Your Hero's Name Goes Here'' 400 at the Brickyard, starting in 2012. Financial details were not released. The company plans to hold a contest to select the fan's name that will be incorporated into the title.
The announcement came Thursday at the historic 2.5-mile oval, which is hosting its annual Cup race Sunday.
Speedway CEO Jeff Belskus says he expects a race day crowd that will be about the same size as last year's, more than 100,000, though five sections of grandstands will be closed. He says ticket sales have been better over the last month.

Recent NASCAR Discussions

NASCAR Odds

Driver Odds
Odds to Win the Drivin for Linemen 200 @ Gateway Motorsports Park
Field +175
William Byron +275
Matt Crafton +425
Timothy Peters +825
Johnny Sauter +850

Nascar Top Stories

Thumbnail Drivin' for Linemen 200 Odds The NASCAR Camping World Truck Seriesdrives under the lights this week for the Drivin’ for Linemen 200. Here’s a look at the odds to win this race.
Thumbnail Toyota/Save Mart 350 Odds The NASCAR Sprint Cup Series goes to its first road course of the season this week when drivers compete in the Toyota/Save Mart 350.
Thumbnail American Ethanol E15 250 Picks The NASCAR Xfinity Series competes in Iowa later today for the American Ethanol E15 250. Here are some...
Thumbnail Speediatrics 200 Picks The NASCAR Camping World Truck Series drives under the lights tonight for the Speediatrics 200. Here are some drivers we like to contend for the...
Thumbnail Speediatrics 200 Odds The NASCAR Camping World Truck Series is back in action on Saturday night with the Speediatrics 200. Here is a look at the odds to...
More inNASCAR Articles