CONCORD, N.C. (AP) - NASCAR has created a partnership with Twitter that makes it the first sports organization to create an enhanced live event experience on the social media platform.
The partnership will begin before the June 10 race at Pocono. Fans will be able to use the hashtag (hash)NASCAR to find relevant tweets from drivers, teams, commentators and other celebrities.
Twitter.com/(hash)NASCAR will use a combination of signals to select the best tweets and photos from NASCAR insiders during race weekends. The tweets will be curated by a Twitter staff, which will choose from a selective list of accounts.
Twitter cited some NASCAR successes - Brad Keselowski tweeting during the Daytona 500, and Jimmie Johnson tweeting a photo of Dale Earnhardt Jr. putting on a tie en route to the White House.

Recent NASCAR Discussions

NASCAR Odds

Driver Odds
Odds to win the Daytona 500 @ Daytona International Speedway
Dale Earnhardt, Jr. #88 +600
Brad Keselowski #2 +750
Kevin Harvick #4 +1000
Kyle Busch #18 +1000
Joey Logano #22 +1000

Nascar Top Stories

Thumbnail NASCAR Championship Odds As the 2017 NASCAR Monster Energy Cup Season is set to begin later next month, here is the latest odds to win the season championship.
Thumbnail Can Dale Jr. win in 2017? After missing a large chunk of the 2016 season due to a concussion, Dale Earnhardt Jr. says he is ready to go for 2017. Can he be a championship...
Thumbnail Edwards steps away from NASCAR In a surprising move this week, Carl Edwards has chosen to leave NASCAR and step away from his racing career.
Advertisement