CONCORD, N.C. (AP) - NASCAR has created a partnership with Twitter that makes it the first sports organization to create an enhanced live event experience on the social media platform.
The partnership will begin before the June 10 race at Pocono. Fans will be able to use the hashtag (hash)NASCAR to find relevant tweets from drivers, teams, commentators and other celebrities.
Twitter.com/(hash)NASCAR will use a combination of signals to select the best tweets and photos from NASCAR insiders during race weekends. The tweets will be curated by a Twitter staff, which will choose from a selective list of accounts.
Twitter cited some NASCAR successes - Brad Keselowski tweeting during the Daytona 500, and Jimmie Johnson tweeting a photo of Dale Earnhardt Jr. putting on a tie en route to the White House.
Sports Insights' Advanced Betting Tools - NFL Free 14-Day Trial

NASCAR Odds

Driver Odds
Sprint Cup - Odds to win the Coke Zero 400 @ Daytona International Speedway
Dale Earnhardt Jr. #88 +750
Jeff Gordon #24 +1100
Jimmie Johnson #48 +1100
Kyle Busch #18 +1200
Kevin Harvick #4 +1200