|Fans praise Fox for using split screen at Dover|
|Written by Admin|
|Monday, 16 May 2011 07:04|
It's the first time the network has done that during a NASCAR broadcast. TNT does it during its broadcast of the July race at Daytona.
A Fox spokesman says the idea was discussed last week. It became doable when advertisers Sprint, FedEx and Pizza Hut agreed to share their screen time with race coverage. Sprint is the title sponsor of NASCAR's top series, and FedEx was title sponsor of Sunday's race.
Fox says the network will discuss using a split screen again with advertisers. But the network has only two races remaining on its portion of the NASCAR schedule.