|NASCAR trying to lure younger fans as sport ages|
|Written by Admin|
|Friday, 18 February 2011 09:37|
Television executives do, too.
NASCAR has aged considerably the last decade, with stars such as Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson and Tony Stewart - and their faithful fans - growing grayer every year.
Team owner Rick Hendrick says NASCAR must appeal to ``the younger market.''
Only 10 of 43 drivers in Sunday's Daytona 500 are under the age of 30 - and there's little star power in that group beyond Kyle Busch and Joey Logano.
The result has been a steady decline in the highly coveted 18-to-34 TV demographic. Now, the sport is trying desperately to get it back.