Advertisement

 DAYTONA BEACH, Fla. (AP) - By allowing children in the garage and younger teens behind the wheel, it's clear NASCAR wants a youth movement.
Television executives do, too.
NASCAR has aged considerably the last decade, with stars such as Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson and Tony Stewart - and their faithful fans - growing grayer every year.
Team owner Rick Hendrick says NASCAR must appeal to ``the younger market.''
Only 10 of 43 drivers in Sunday's Daytona 500 are under the age of 30 - and there's little star power in that group beyond Kyle Busch and Joey Logano.
The result has been a steady decline in the highly coveted 18-to-34 TV demographic. Now, the sport is trying desperately to get it back.

Recent NASCAR Discussions

Advertisement

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail Bad Boy Off Road 300 Picks The NASCAR Sprint Cup Series is back in action today with the Bad Boy Off Road 300. Here are some drivers we like for this NASCAR...
Thumbnail VisitMyrtleBeach.com 300 Picks The NASCAR Xfinity Series is back in action tonight to compete in the VistiMyrtleBeach.com 300. Here are the...
Thumbnail UNOH 175 Odds The NASCAR Camping World Truck Series kicks off the racing weekend with the UNOH 175. Here is a look at the odds to win this...
Thumbnail VisitMyrtleBeach.com 300 Odds The NASCAR Xfinity Series drives under the lights this Saturday when drivers compete in the VistiMyrtleBeach.com 300. Here is a look at the...
Thumbnail Bad Boy Off Road 300 Odds The NASCAR Sprint Cup Series continues the first stage of the Chase for the Championship this weekend with the Bad Boy Off Road 300. Here is a look at the odds to...
More inNASCAR Articles