| NASCAR trying to lure younger fans as sport ages |
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| Written by Admin |
| Friday, 18 February 2011 09:37 |
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DAYTONA BEACH, Fla. (AP) - By allowing children in the garage and younger teens behind the wheel, it's clear NASCAR wants a youth movement. Television executives do, too. NASCAR has aged considerably the last decade, with stars such as Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson and Tony Stewart - and their faithful fans - growing grayer every year. Team owner Rick Hendrick says NASCAR must appeal to ``the younger market.'' Only 10 of 43 drivers in Sunday's Daytona 500 are under the age of 30 - and there's little star power in that group beyond Kyle Busch and Joey Logano. The result has been a steady decline in the highly coveted 18-to-34 TV demographic. Now, the sport is trying desperately to get it back. |
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