|In dig at slugger Barry Bonds, Colorado sushi restaurant celebrates its steroid-free meat|
|Written by Admin|
|Thursday, 02 August 2007 09:20|
Hapa Sushi Grill ran a half-page ad Thursday in the satirical weekly The Onion that read ``Congratulations Hank Aaron on 755 home runs.'' At the bottom of the page, the ad continues: ``Organic beef and chicken, no added steroids.'' Full-page ads are planned for two Boulder, Colo., daily newspapers starting Friday.
Hapa previously has used skinny sumo wrestlers and flaming bags of fast-food hamburgers in its ads to promote its Japanese food. A message left for Hapa founder Mark Van Grack wasn't immediately returned. The company has two locations in Boulder and one in Denver.
Design in Boulder, who created the ad, said it's a timely way to promote the restaurant's natural food and is intended as a tribute to Aaron. But he acknowledged it's also a roundabout dig at Barry Bonds, who has been accused of using steroids. Bonds has long denied doping.
``It's just a reminder that people are questioning the legitimacy of his breaking this incredible record,'' said the 39-year-old Schoenberg, who grew up admiring Catfish Hunter, Reggie Jackson and Thurman Munson as a New York Yankees fan in the 1970s.
He said he got the idea about a month ago after reading Aaron didn't plan on watching Bonds tie the record.
Schoenberg said he feels bad for Bonds, because the steroid allegations will cloud his accomplishments.
``You're so famous for something you don't want to be famous for,'' he said.