DALLAS (AP) -Jim ``Hoss'' Brock, a longtime executive director of the Cotton Bowl Athletic Association, died Thursday. He was 74.
He died in his sleep early Thursday morning, Cotton Bowl officials said. Brock had been hospitalized since February after the first of several strokes.
A former sports information director at TCU and SMU, Brock served as head of the Cotton Bowl from 1979-92. He then spent one year as the chairman of team selection before retiring. He was elected to the bowl's hall of fame in 2005.
``Brock's greatest passion was college football, and most of all he loved the Cotton Bowl,'' said Rick Baker, president of the Cotton Bowl Athletic Association. ``His name was synonymous with the bowl industry. Texas hospitality was his chief commodity and nobody did a better job of selling it than Jim 'Hoss' Brock.''
Funeral arrangements are pending.

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