BOSTON (AP) -The Celtics appointed Rich Gotham president, a role most recently held by legendary coach and team patriarch Arnold ``Red'' Auerbach, who died in October.
``Red's real title was and always will be 'Coach' Auerbach to us,'' Gotham said in a written statement on Wednesday. ``My role is the more conventional role of team president, the business role. However, as a guy who grew up here, loving the Celtics, the significance of the title isn't lost on me and I couldn't be more proud and honored.''
Gotham was promoted from Chief Operating Officer and will report to team CEO and managing partner Wyc Grousbeck. As president, Gotham will focus on the team's business operations, while Danny Ainge remains executive director of basketball operations and will make decisions on player moves.
``I am looking forward to working with Rich and the ownership group in leading the Celtics organization into the future,'' Ainge said in news release.

Top NBA Public Bets

NBA Top Stories

Thumbnail Pacers vs. Lakers Prediction Will the Indiana Pacers cover the small point spread tonight when they visit the L.A. Lakers at 10:30 p.m. ET?
Thumbnail Knicks vs. Jazz Pick Will the New York Knicks be able to contend on the road when they face the Utah Jazz tonight at 10:30PM ET?
Thumbnail Suns vs. Nuggets Pick Will the host Denver Nuggetsease to a victory tonight when they battle the Phoenix...
Thumbnail Kings vs. Grizzlies Prediction Are the Memphis Grizzlies a great bet to cover the point spread against the Sacramento Kings tonight at 8:00 p.m. ET?
Thumbnail Heat vs. Nets Pick Will the Miami Heat record the victory tonight when they are small favorites at the Brooklyn Nets? Tip-off is at...

NBA Team Pages