BOSTON (AP) -The Celtics appointed Rich Gotham president, a role most recently held by legendary coach and team patriarch Arnold ``Red'' Auerbach, who died in October.
``Red's real title was and always will be 'Coach' Auerbach to us,'' Gotham said in a written statement on Wednesday. ``My role is the more conventional role of team president, the business role. However, as a guy who grew up here, loving the Celtics, the significance of the title isn't lost on me and I couldn't be more proud and honored.''
Gotham was promoted from Chief Operating Officer and will report to team CEO and managing partner Wyc Grousbeck. As president, Gotham will focus on the team's business operations, while Danny Ainge remains executive director of basketball operations and will make decisions on player moves.
``I am looking forward to working with Rich and the ownership group in leading the Celtics organization into the future,'' Ainge said in news release.

Top NBA Public Bets

NBA Top Stories

Thumbnail Celtics improving Finals odds The Boston Celtics are showing signs that they want to be in the hunt to win the NBA Finals next season. Do oddsmakers feel the Celtics are...
Thumbnail Warriors re-sign Curry, Iguodala The Golden State Warriors are committed to keeping their championship team together. The team re-signed a number of players last week to improve their odds to...
Thumbnail Paul George joins the Thunder The Oklahoma City Thunderwon the Paul Georgesweepstakes last week. How has this impacted the team’s ability to win the NBA...
Thumbnail Rockets improve Finals odds After making a big splash this week, are the Houston Rockets making a push to win the 2018 NBA Finals?
Thumbnail Updated NBA Finals Odds After a busy week with the NBA Draft taking place, which team improved their odds to win the 2018 NBA Finals?

NBA Team Pages