CONCORD, N.C. (AP) - NASCAR has created a partnership with Twitter that makes it the first sports organization to create an enhanced live event experience on the social media platform.
The partnership will begin before the June 10 race at Pocono. Fans will be able to use the hashtag (hash)NASCAR to find relevant tweets from drivers, teams, commentators and other celebrities.
Twitter.com/(hash)NASCAR will use a combination of signals to select the best tweets and photos from NASCAR insiders during race weekends. The tweets will be curated by a Twitter staff, which will choose from a selective list of accounts.
Twitter cited some NASCAR successes - Brad Keselowski tweeting during the Daytona 500, and Jimmie Johnson tweeting a photo of Dale Earnhardt Jr. putting on a tie en route to the White House.

Recent NASCAR Discussions

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail Toyota/Save Mart 350 Picks Which driver will navigate the road course of Sonoma and grab a victory in the Toyota/Save Mart 350 today? Here’s our picks for...
Thumbnail American Ethanol E15 250 Picks The NASCAR Xfinity Series drives under the lights tonight for the American Ethanol E15 250. Here are some...
Thumbnail Iowa 200 Predictions The NASCAR Camping World Truck Series drives under the lights tonight for the Iowa 200. Here are some drivers we like...
Thumbnail Iowa 200 Odds The NASCAR Camping World Truck Series gets the racing weekend started on Friday night when drivers compete in the Iowa 200....
Thumbnail American Ethanol E15 250 Odds The NASCAR Xfinity Series will head to the Midwest this week for the running of the American Ethanol E15 250....