|Jets partner with StubHub to auction PSLs|
|Written by Admin|
|Wednesday, 17 September 2008 09:29|
The New York Jets announced a partnership Wednesday with online ticketing Web site StubHub to auction off licenses to 2,000 of the best seats at the new Meadowlands stadium scheduled to open in 2010. Fans will be able to bid on the exclusive field-level seats, in an area called the Coaches Club, on the Web site from Oct. 19-27.
No other U.S. sports team has auctioned off personal seat licenses. Last month, the Jets announced their PSL plan which will cost some season-ticket holders between $4,000 and $25,000, but spares 27,000 upper-level seats from the new fee.
Bids on StubHub, an eBay company, will open at a minimum of $5,000 per seat license to prequalify fans for the seats in the Coaches Club, located near the 50-yard line. Bidding on a number of seat locations will be staggered throughout the auction.
opment and finance, said in a statement. ``We selected StubHub as our partner for this innovative approach because they essentially created the online ticket marketplace.''
Members of the Coaches Club will be able to stand on the field about 5 yards behind the Jets bench or watch from a bar and lounge area directly behind them. In addition to complimentary food and beverages, Coaches Club members will receive free VIP parking adjacent to the stadium and can buy tickets to other events.
``There is simply no better seat in sports, and no better gameday experience in the NFL,'' said Matt Higgins, Jets executive vice president of business operations.
``Facilitating this first-of-its kind auction once again supports StubHub's commitment to innovate in the ticket industry,'' said Chris Tsakalakis, president of StubHub. ``The Jets' unique approach will break new ground in the primary ticketing market when the buyer decides what the seat is worth.''
The Jets will share the new 82,500-seat stadium with the Giants, whose PSL plan differed greatly by imposing a $1,000 fee for upper-level seats that are spared in the Jets' plan.
Jets fans with seats in the lower bowl and mezzanine end zones will have to pay PSLs ranging from $4,000 to $20,000. Licenses for other lower-level club seating will go for as much as $25,000 per seat.
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