Advertisement

 NEW YORK (AP) - NBC has sold nearly all of its commercial time during next year's Super Bowl, beating expectations despite a soft advertising market.
The network said Thursday it has sold 85 percent of its available slots. Strong categories include automobiles and movies.
A dozen 30-second commercials sold for $3 million apiece. With only about 10 slots left, NBC could command even more money for each.
Normally, about 60 percent of Super Bowl ad slots get sold by this time of year, when the professional football season's final bout is still more than four months away.
The Wall Street Journal reported on the development earlier on its Web site.
Sporting events have been a rare bright spot for media companies facing declining ad revenue this year in the weak economy. Although television ratings have been dropping for years as audiences turn to video recorders and alternative viewing platforms such as computers and Apple Inc.'s iPods, people tend to want to watch big sporting events live and on high-quality screens.
C, a unit of General Electric Co., was better than expected during the Olympics Games and exceeded the minimums NBC guaranteed advertisers, allowing the network to free up time slots it had reserved to make up for any shortfalls.
NBC said it sold $25 million in ads during the Games, on top of more than $1 billion sold beforehand.

Recent NFL Discussions

NFL Top Stories

Thumbnail Redskins 2016 Win Total Pick   After being the surprise winner of the NFC East in 2015, can the Washington Redskins find a way to have another big season in...
Thumbnail Bills Season Win Total Prediction Rex Ryan blew into Orchard Park last January with his patented bravado dialed up to 11, but all the swagger in the world couldn’t mask another disappointing...
Thumbnail Chicago Bears Win Total Picks The Chicago Bears find themselves in a competitive NFC North Division. Can they navigate the waters in 2016 to have a winning...
Thumbnail Rams Season Win Total Prediction Amid all the hullaballoo surrounding their move (back) to Los Angeles, the Rams actually lost some fairly significant pieces on the personnel side. Will a new man...
Thumbnail Dolphins Season Win Total Prediction With a new head coach and several fresh faces, will the Miami Dolphins win over or under 7 games in 2016?
More inNFL Articles  
Advertisement

NFL Team Pages