NEWARK, N.J. (AP) -MetLife Inc. became the first of five major sponsors for the new Meadowlands stadium the New York Giants and Jets football teams will call home.
The deal was announced Monday, with no word on how much the insurance and financial services company will pay the teams for the advertising space.
A marketing expert said the deal could bring in $10 million to $15 million annually.
``They will be getting at least that much because they will be getting so much area inside the stadium,'' Deborah Cohn, a marketing professor at Touro College in New York, said Monday. ``When people see their advertisements on TV, they will stand out.''
Mark Lamping, president and chief executive officer of New Meadowlands Stadium Co., the teams' joint venture that is building and will operate the stadium, said there will be five major sponsors for the 82,500-seat stadium that is scheduled to open in 2010. The facility will be co-owned by the Giants and Jets, who both currently play at Giants Stadium.
As a so-called ``cornerstone partner,'' MetLife will have the exclusive naming rights to brand one of the four main entrances to the stadium as well as one of the four scoreboards inside it.
The stadium will be named after one of the five sponsors, whose logo will appear both outside and inside the $1.3 billion stadium that is being build adjacent to Giants Stadium in East Rutherford. Those naming rights could have an annual pricetag of at least $20 million.
MetLife also sponsors three blimps for sports events and television coverage of major PGA and USGA golf events, Major League Baseball and NFL games.

Recent NFL Discussions

Advertisement
Advertisement

NFL Top Stories

Thumbnail Bears vs. Cowboys Pick Will Sunday night's matchup between the Bears and Cowboys fall under the total when the two teams meet at 8:30PM ET in Dallas?
Thumbnail Rams vs. Bucs Pick Will the Rams and Bucs play under the total in Tampa this weekend when the two teams meet at 4:05PM ET on Sunday?
Thumbnail 49ers vs. Seahawks Pick NFC West rivals will square off at 4:05PM ET in Seattle on Sunday. Will the under cash for bettors when the 49ers and Seahawks clash?
Thumbnail Chiefs vs. Jets Pick Will the Kansas City Chiefs and New York Jets play in the physical football game many expect, or will the game be a...
Thumbnail Chargers vs. Colts Pick Will the Indianapolis Colts be able to put up some big offensive numbers at home when they host the San Diego Chargers this Sunday at...
More inNFL Articles  

NFL Team Pages

Advertisement