EAST RUTHERFORD, N.J. (AP) -The New York Giants have formed a partnership with Joseph Abboud to become the NFL’s team official designer appeal partner.
Under terms of the three-year deal announced on Wednesday, the Giants will provide the apparel company access to the Giants’ database of 160,000-plus fans.
The partnership program will also include several marketing opportunities at the Giants’ new stadium.
Reebok and the NFL have a deal to sell official team apparel. The deal with Joseph Abboud will allow the apparel company to introduce the brand to the team, players, staff and fans.
Add A Comment