EUGENE, Ore. (AP) – That poster on Oregon’s sideline emblazoned with the face of the Burger King is not some sort of advertising ploy. It’s a play.
Top-ranked Oregon, in an effort to speed up its lightning-fast offense, uses seemingly nonsensical placards hoisted on the sideline to convey plays to the Ducks on the field.
The signs are split into quadrants of pictures, and can include photos of sportscasters, graphic images and even words.
There is nothing really new in flashing numbers or colors from the sideline, usually used alongside traditional hand signals and on-field audibles, to identify plays – especially for no-huddle teams such as Oregon.
But the Ducks are different because their signs are so amusing. And, as the No. 1 team in the country, undefeated Oregon is getting a lot of TV time, so more people are taking notice.
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