NORMAN, Okla. (AP) – While rival Texas has been rolling out its cash cow Longhorn Network, top-ranked Oklahoma has been working to expand its television capabilities, too.
Reporters were given a tour Tuesday of the university’s SoonerVision HD production rooms that have been expanded through $5 million in improvements in recent years. With fiber-optic cables connecting the school’s athletic venues to side-by-side control rooms, Oklahoma plans to broadcast and webcast dozens more sporting events this year in high definition.
It’s another step toward the school’s ultimate goal of launching its own around-the-clock network in a quickly expanding television marketplace for college sports.
Yet executive director of video production Brandon Meier says Oklahoma would need more infrastructure to launch a rival to the Longhorn Network created through a $300 million deal between Texas and ESPN.
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