NEW YORK (AP) -Insight Communications Inc. agreed to carry the Big Ten Network on half of its cable systems, putting the regional sports network in two Big Ten markets in time for the start of the college football season.
New York-based Insight, the nation's ninth-largest cable operator with 1.4 million households, will distribute the network to 640,000 households, including in Columbus, Ohio - home to Ohio State University - and Evansville, Ind., near Indiana University.
The Insight deal is the biggest distribution agreement with a cable operator for the fledgling sports network, which is a joint venture between the schools of the Big Ten Conference and Fox Cable Networks. Neither Insight nor the Big Ten Network would disclose the financial terms.
T Inc.'s U-Verse video product, according to a spokeswoman.
A Big Ten Network spokeswoman said 18 million households will have access to the network, most through DirecTV's satellite service, when it starts broadcasting at 8 p.m. EDT Thursday.
The network's still trying to reach deals with Comcast Corp. and Time Warner Cable Inc. The network is asking that it be carried on those companies' basic cable packages in Big Ten media markets.
Insight will carry the network on its expanded basic packages in Columbus and Evansville. In its Kentucky markets, Insight will broadcast the network on digital cable packages.
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