CHARLOTTE, N.C. (AP) -Organizers of the Meineke Bowl have terminated their title sponsorship agreement following this year’s game, likely meaning there will be a different name for the event in 2011.
The move this week comes after the Charlotte bowl couldn’t renegotiate the contract with Driven Brands Inc., parent company of Meineke Car Care, by the March 31 deadline to opt out of the final year of the contract.
Bowl officials wanted a more lucrative deal after moving up in the Atlantic Coast Conference selection order, which will mean increasing its payout per team from about $1.3 million to more than $1.8 million.
Driven Brands pays just under $1 million a year for the sponsorship deal.
The bowl pits team from the ACC and Big East at Bank of America Stadium.
Add A Comment