MIAMI (AP) -For the first time, the Miami Heat have a presenting sponsor.
The Heat formally unveiled a multiyear deal Thursday with Assist-Card, a travelers’ insurance company. Financial terms were not disclosed.
Several NBA teams, including Miami, have recently struck deals for new revenue streams in response to the struggling economy. The Heat recently had all basketball operations employees accept pay cuts of up to 20 percent, in return for no layoffs in the department.
Assist-Card will have a role in all Heat marketing materials such as tickets, street banners and pocket schedules, along with all news releases and advertising campaigns.
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