Anti-Redskins ad airing during NBA Finals Print
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Tuesday, 10 June 2014 13:31
NBA Headline News

 MIAMI (AP) - An American Indian tribe has purchased a 60-second advertising spot during halftime of Game 3 of the NBA Finals to air its dislike over the usage of the Washington Redskins nickname.
The ad is slated to air Tuesday night in seven major markets: Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington. It aired in Miami during Game 2 of the series.
The Yocha Dehe Wintun Nation says the nickname is racist. Redskins owner Daniel Snyder has called the name a ''badge of honor'' in the past.
Airing the ad during a high-profile event should guarantee plenty of viewers. More than 15 million people tuned in for Game 2 of the NBA Finals, which typically outdraws all other programming on game nights.
 

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