Gatorade apologizes over LeBron-related tweets Print
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Friday, 06 June 2014 05:40
NBA Headline News

 SAN ANTONIO (AP) - Gatorade has apologized for tweets posted from the company's account after Miami Heat star LeBron James was forced to leave Game 1 of the NBA Finals.
James was forced out of the game because of cramps, a sign of dehydration. Temperatures in the arena in San Antonio soared during the game because of an air conditioning outage, and the Spurs pulled away after James departed for a 110-95 win.
Gatorade tweeted ''With a game this hot, we're right at home'' late in the game. Several other now-deleted tweets followed from the account, including one saying ''The person cramping wasn't our client. Our athletes can take the heat.''
James is a paid endorser of Powerade, a rival of Gatorade. The Heat have Gatorade products on their sideline during games.
 

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