No objections: LeBron James tries his game as lawyer in TV ad Print
Written by Admin   
Tuesday, 25 March 2008 14:58
NBA Headline News

 CLEVELAND (AP) - LeBron James took his game to a new court. Instead of dunking for screaming fans, he performed for a judge and jury.
To launch an endorsement partnership with the sports drink VitaminWater, Cleveland's superstar filmed a TV commercial on Tuesday in which he stars as a nattily attired defensive attorney trying to win a case.
Trading in his Cavaliers jersey, shorts and signature sneakers for reading glasses, an expensive Ralph Lauren suit and black Gucci leather shoes, James again displayed his versatility and style while filming the 30-second spot which will debut during the NBA playoffs.
With the same ease he shows on the hardwood floor, James was typically cool in front of the camera. He sipped ``Energy'' - one of VitaminWater's 15 flavors - for each take before smoothly hitting his marks during the taping.
After arriving on the set and being touched up by his personal stylist, James greeted the commercial's crew and extras, who had been rehearsing most of the day while waiting for the NBA's leading scorer.
``What's up, judge?'' James said, flashing a thumbs-up to the black robed extra.
``What's up, cop?'' he said to the bailiff.
About a half hour before James arrived, a member of the production crew picked up a bullhorn to remind those on the set not to ask for the 23-year-old's autograph.
The commercial starring James is the latest in VitaminWater's ``try-it'' campaign. Last year, the Coca-Cola owned company featured Boston Red Sox slugger David Ortiz and Chicago Bears linebacker Brian Urlacher playing badminton in an ad.
As he chilled out in his trailer before the taping, James said if he had taken a different career path he might have made a convincing counselor.
``I can be real intimidating when I put my game face on,'' he said. ``And, I never lose.''
Early in his pro career, James signed an endorsement deal with Coca-Cola, which purchased Glaceau, maker of VitaminWater, last year for $4.1 billion.
James has done successful TV ad campaigns for Nike, Sprite and others in a vast endorsement portfolio approaching $250 million. In the past year he has also hosted ``Saturday Night Live'' and ``The ESPYs.'' A fan of VitaminWater's other ads, he liked the idea of doing something out of the ordinary.
``You want people to see a different side of you. It would be easy for me to do a commercial on the basketball court, shooting a ball through a hoop. People see me do that everyday and they see the highlights all the time,'' James said.
``But in my ads you see me doing other things. A company like VitaminWater has always done things differently, so it was easy. I didn't even have to suggest it. They already had it going, so it was easy to fit in.''
 

NBA Team Pages

Top NBA Public Bets

#1 507 Golden State Warriors 90%
#2 501 Portland Trail Blazers 86%
#3 509 Denver Nuggets 84%
#4 703 Phoenix Suns 79%
#5 715 Washington Wizards 76%
#6 711 Dallas Mavericks 70%
#7 714 San Antonio Spurs 69%
#8 709 Sacramento Kings 69%
#9 717 New Orleans Pelicans 64%
#10 701 Miami Heat 62%
View All: NFL |  NBA |  NCAAF |  NCAAB |  MLB |  NHL

NBA Futures

NBA TEAM NBA FINALS ODDS CURRENT
CLEVELAND CAVALIERS 3/1
SAN ANTONIO SPURS 5/1
GOLDEN STATE WARRIORS 6/1
CHICAGO BULLS 6/1
LOS ANGELES CLIPPERS 10/1
HOUSTON ROCKETS 12/1
DALLAS MAVERICKS 14/1
MEMPHIS GRIZZLIES 16/1
OKLAHOMA CITY THUNDER 16/1
TORONTO RAPTORS 25/1
View All

Privacy Policy | Terms of Service | Contact Us | Advertising | 888-99-SPREAD

THIS IS NOT A GAMBLING SITE – If you think you have a gambling problem click here.

Disclaimer: This site is for informational and entertainment purposes only. Individual users are responsible for the laws regarding accessing gambling information from their jurisdictions. Many countries around the world prohibit gambling, please check the laws in your location. Any use of this information that may violate any federal, state, local or international law is strictly prohibited.

Copyright: The information contained on TheSpread.com website is protected by international copyright and may not be reproduced, or redistributed in any way without expressed written consent.

About: TheSpread.com is the largest sports betting news site in the United States. We provide point spread news, odds, statistics and information to over 199 countries around the world each year. Our coverage includes all North American College and Professional Sports as well as entertainment, political and proposition wagering news.

©1999-2013 TheSpread.com