|Turner Broadcasting System to run NBA TV and Web operations|
|Written by Admin|
|Thursday, 17 January 2008 13:38|
Turner Sports president David Levy and NBA deputy commissioner Adam Silver will jointly manage the venture, the league announced Thursday.
The deal will run through the 2015-16 season. Turner already airs dozens of NBA games on TNT each season.
``When you have a partner of 24 years that not only produces your games already in award-winning fashion, but has developed digital expertise that it would take you years to gear up for ... we believe this is the better model,'' commissioner David Stern said on a conference call.
Under the agreement, Turner will run NBA TV, the league's television network; NBA.com; NBA League Pass, a service that allows fans to watch out-of-market games; and the league's broadband and wireless businesses.
Turner and the NBA will jointly sell advertising for all the operations and will share profits.