Advertisement

 CHARLOTTE, N.C. (AP) - NASCAR will promote its revamped Chase for the Sprint Cup championship format with a new ad campaign officially launched Friday themed ''Sixteen nations: Ten battles. One will prevail.''
The campaign is a collaboration between ad agency Ogilvy & Mather New York, NASCAR and ESPN, and features five original television spots and an educational video. There's also a social media push behind the campaign, and several drivers tweeted a link to the educational video earlier this week.
It's the most engaging advertising campaign in NASCAR history, and is meant to draw attention to the 10-race Chase that begins Sept. 14. The final phase of the campaign, before the Nov. 16 season finale at Homestead, concludes with the ''Four nations battle. One will prevail'' theme.

Recent NASCAR Discussions

Advertisement

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail Pocono Mountains 150 Odds The NASCAR Camping World Truck Series returns to competition on Saturday with the Pocono Mountains 150. Here is a...
Thumbnail U.S. Cellular 250 Odds The NASCAR Xfinity Series drives under the lights this weekend for the U.S. Cellular 250. Here is a look at the odds...
Thumbnail Pennsylvania 400 Odds The NASCAR Sprint Cup Series moves to the famous track of Pocono this week for the Pennsylvania 400. Here is a look at the odds to win...
Thumbnail NASCAR at the Brickyard Picks NASCAR takes on Indy this afternoon for the running of the Combat Wounded Coalition 400. Here are three drivers we like to...
Thumbnail Lilly Diabetes 250 Picks The NASCAR Xfinity Series is back to racing later today for the Lilly Diabetes 250. Here are some drivers we like...
More inNASCAR Articles  
Advertisement