|NASCAR rolls out glitzy new ad campaign for Chase|
|Written by Admin|
|Friday, 22 August 2014 06:03|
The campaign is a collaboration between ad agency Ogilvy & Mather New York, NASCAR and ESPN, and features five original television spots and an educational video. There's also a social media push behind the campaign, and several drivers tweeted a link to the educational video earlier this week.
It's the most engaging advertising campaign in NASCAR history, and is meant to draw attention to the 10-race Chase that begins Sept. 14. The final phase of the campaign, before the Nov. 16 season finale at Homestead, concludes with the ''Four nations battle. One will prevail'' theme.