DAYTONA BEACH, Fla. (AP) - Trevor Bayne and Ricky Stenhouse Jr. are two of the most prominent up-and-coming drivers in NASCAR. In happier economic times, they might have Fortune 500 companies falling all over them.
Going into Sunday's season-opening Daytona 500, neither driver has a full-time ride in the Sprint Cup Series.
NASCAR chief marketing officer Steve Phelps sees signs that NASCAR is rebounding from the hit it took when the economy started sputtering. Phelps says NASCAR has seen an overall increase in sponsorship every year since 2009.
But Phelps acknowledges that seeing drivers such as Bayne and Stenhouse not getting to race full seasons because their teams can't find enough sponsors is cause for some concern.
Phelps says teams are ``finding their way on that as well, and it's getting better.''

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Driver Odds
Daytona 500 - Odds to Win @ Daytona International Speedway
Brad Keselowski #2 +600
Dale Earnhardt, Jr. #88 +600
Joey Logano #22 +800
Kyle Busch #18 +1000
Kevin Harvick #4 +1000

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