DAYTONA BEACH, Fla. (AP) - AutoTrader.com is entering NASCAR with two different teams and its Kelley Blue Book brand.
AutoTrader.com has joined Team Penske as the primary sponsor for Joey Logano at the July race at New Hampshire. The online automobile marketplace will also be an associate sponsor on Logano's No. 22 Ford for the entire season.
Kelley Blue Book has joined Hendrick Motorsports as the primary sponsor for Dale Earnhardt Jr. at Sonoma in June and as an associate sponsor the rest of the season. Kelley Blue Book is a subsidiary of AutoTrader.com.
Both brands had existing relationships with Hendrick Automotive Group and Penske Automotive Group, and used those existing associations to venture into NASCAR for the first time.

Recent NASCAR Discussions

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail Toyota/Save Mart 350 Picks Which driver will be able to navigate the road course of the Toyota/Save Mart 350 and pick up a NASCAR victory today?
Thumbnail Drivin' for Linemen 200 Picks The NASCAR Camping World Truck Seriescompetes tonight under the lights for the Drivin’ for Linemen 200. Here are some drivers we like to contend for the win.
Thumbnail Drivin' for Linemen 200 Odds The NASCAR Camping World Truck Seriesdrives under the lights this week for the Drivin’ for Linemen 200. Here’s a look at the odds to win this race.
Thumbnail Toyota/Save Mart 350 Odds The NASCAR Sprint Cup Series goes to its first road course of the season this week when drivers compete in the Toyota/Save Mart 350.
Thumbnail American Ethanol E15 250 Picks The NASCAR Xfinity Series competes in Iowa later today for the American Ethanol E15 250. Here are some...
More inNASCAR Articles