DAYTONA BEACH, Fla. (AP) - Toyota Motor Corp. is the first company to land naming rights at the revamped Daytona International Speedway.
The Japanese automaker and International Speedway Corp., which owns the famous Florida track, announced the deal Thursday at the Chicago Auto Show.
The 11-year agreement, which begins in 2015, will provide Toyota with naming rights to one of the five massive fan entrances at the redesigned speedway. Toyota will have more than 20,000 square feet with which to work with.
The deal makes Toyota an official partner of the Daytona 500 and gives the company pace-car privileges. The means a foreign manufacturer will lead the field under caution at ''The Great American Race.''
Daytona is undergoing a $400 million renovation.

Recent NASCAR Discussions

Auto Club 400 Contest From Man Crates on Mon, Mar 2017 by Blade
Auto Club 400 Betting News and Notes on Thu, Mar 2017 by Blade
Camping World 500 Contest From Man Crates on Tue, Mar 2017 by Michael Cash
Kobalt 400 Contest From Man Crates on Thu, Mar 2017 by High Roller
Kobalt 400 Betting News and Notes on Sat, Mar 2017 by Blade

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail Auto Club 400 Predictions The NASCAR Monster Energy Serieshas another big race today, the Auto Club 400? Here’s our picks for Sunday’s race.
Thumbnail California 300 Picks The NASCAR Xfinity Series is back in action later today for the running of the California 300. Here are some drivers we like to contend for the...
Thumbnail Auto Club 400 Odds The NASCAR Monster Energy Series make its way out to California this weekend for the running of the Auto Club 400. Here is a look at the...
Thumbnail California 300 Odds The NASCAR Xfinity Series opens the racing weekend on Saturday with the California 300. Here is a look at the odds to...
Thumbnail Camping World 500 Picks The NASCAR Monster Energy Seriesgets back into swing today with the Camping World 500? Here’s our picks for today’s race.