DAYTONA BEACH, Fla. (AP) - Toyota Motor Corp. is the first company to land naming rights at the revamped Daytona International Speedway.
The Japanese automaker and International Speedway Corp., which owns the famous Florida track, announced the deal Thursday at the Chicago Auto Show.
The 11-year agreement, which begins in 2015, will provide Toyota with naming rights to one of the five massive fan entrances at the redesigned speedway. Toyota will have more than 20,000 square feet with which to work with.
The deal makes Toyota an official partner of the Daytona 500 and gives the company pace-car privileges. The means a foreign manufacturer will lead the field under caution at ''The Great American Race.''
Daytona is undergoing a $400 million renovation.

Recent NASCAR Discussions

Advertisement
Advertisement

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail U.S. Cellular 250 Picks The NASCAR Xfinity Series caps off an exciting race day tonight with the U.S. Cellular 250. Here are some drivers to consider for this...
Thumbnail Pocono Mountains 150 Picks The NASCAR Camping World Truck Series kicks off a racing weekend at Pocono Raceway with the Pocono Mountains 150...
Thumbnail Pocono Mountains 150 Odds The NASCAR Camping World Truck Series returns to competition on Saturday with the Pocono Mountains 150. Here is a...
Thumbnail U.S. Cellular 250 Odds The NASCAR Xfinity Series drives under the lights this weekend for the U.S. Cellular 250. Here is a look at the odds...
Thumbnail Pennsylvania 400 Odds The NASCAR Sprint Cup Series moves to the famous track of Pocono this week for the Pennsylvania 400. Here is a look at the odds to win...
More inNASCAR Articles