DAYTONA BEACH, Fla. (AP) - Toyota Motor Corp. is the first company to land naming rights at the revamped Daytona International Speedway.
The Japanese automaker and International Speedway Corp., which owns the famous Florida track, announced the deal Thursday at the Chicago Auto Show.
The 11-year agreement, which begins in 2015, will provide Toyota with naming rights to one of the five massive fan entrances at the redesigned speedway. Toyota will have more than 20,000 square feet with which to work with.
The deal makes Toyota an official partner of the Daytona 500 and gives the company pace-car privileges. The means a foreign manufacturer will lead the field under caution at ''The Great American Race.''
Daytona is undergoing a $400 million renovation.

Recent NASCAR Discussions

NASCAR Odds

No NASCAR odds found

Nascar Top Stories

Thumbnail Bad Boy Off Road 300 Picks The NASCAR Sprint Cup Series is back in action today with the Bad Boy Off Road 300. Here are some drivers we like for this NASCAR...
Thumbnail VisitMyrtleBeach.com 300 Picks The NASCAR Xfinity Series is back in action tonight to compete in the VistiMyrtleBeach.com 300. Here are the...
Thumbnail UNOH 175 Odds The NASCAR Camping World Truck Series kicks off the racing weekend with the UNOH 175. Here is a look at the odds to win this...
Thumbnail VisitMyrtleBeach.com 300 Odds The NASCAR Xfinity Series drives under the lights this Saturday when drivers compete in the VistiMyrtleBeach.com 300. Here is a look at the...
Thumbnail Bad Boy Off Road 300 Odds The NASCAR Sprint Cup Series continues the first stage of the Chase for the Championship this weekend with the Bad Boy Off Road 300. Here is a look at the odds to...
More inNASCAR Articles  
Advertisement