Playoff rookie TBS undaunted by record-low NLCS ratings Print
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Tuesday, 16 October 2007 13:42
MLB Headline News

 NEW YORK (AP) -The National League championship series had all the elements of a low-rated sporting event: a sweep involving two smaller-market, tradition-poor franchises.
The Colorado Rockies' four-game sweep defeat of the Arizona Diamondbacks drew an average 2.8 rating for all households and a 3.3 for homes with TBS. The previous low average LCS rating was a 6.2 for the Mets' five-game victory over the Cardinals in 2000.
Turner Sports president David Levy said network executives were ``still very, very happy'' with their seven-year deal with Major League Baseball despite a convergence of factors leading to low NLCS ratings in their first year airing the playoffs.
``At some point in the package we're going to be at the high,'' he said, ``and it will all average out to what we modeled this thing at.''
Improved division series ratings were a major reason for Levy's optimism. He said broadcasting all the division series games on the same network helped attract viewers by eliminating confusion.
``We demonstrated with the division series that with the right blend of teams, the right markets, the right schedule and the right promoting that TBS can out-deliver or deliver comparably to broadcast television,'' Levy said.
The Cleveland Indians' 4-2 win over the Boston Red Sox in Game 3 of the ALCS on Monday night drew a 6.6 rating on Fox.
 

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