TORONTO (AP) -The Toronto Blue Jays have been forced to revise a television commercial featuring Frank Thomas after the ad drew objections from the Television Bureau of Canada, a regulatory body for private broadcasters.
A 30-second spot that shows the 6-foot-5, 275-pound designated hitter taking part in a pillow fight with two young boys was edited to remove a scene where Thomas knocks one of the boys off a bed and onto the floor. Thomas leaves the room with a smile on his face as the youngster gets to his feet and says ``Wow.''
Thomas is a former college football player and father of three whose nickname is the Big Hurt.
Laurel Lindsay, vice president of marketing for the Blue Jays, said Thomas and the child still exchange pillow blows in the edited version but the child is not knocked to the floor. Instead, he pops into the air when struck.
The decision to revise the ad was first reported by The Globe and Mail. Lindsay called the controversy over the commercial ``ridiculous.''
``Clearly we have taken ourselves entirely too seriously if we have given a pillow fight this much attention,'' Lindsay said Thursday. ``The reaction we're getting from the fans is that people can't even believe this is an issue. Everybody is entitled to their opinion and the Bureau's role is they feel that somehow a child is being put in harm's way and they need to step in and make sure it's clarified. That's their prerogative.''
The new commercial also features a disclaimer reading ``Dramatization. Do not try this at home.''
The original commercial still will air on CBC television, a public broadcaster that can set its own standards for content and advertising. Private broadcasters who have been running the commercial will have to switch to the edited version.
The Television Bureau of Canada also demanded the word ``Dramatization'' be added to another Blue Jays commercial featuring pitcher A.J. Burnett. In that spot, Burnett is late putting his garbage on the curb, arriving as the truck pulls away. Burnett tosses his trash into the departing truck, skimming the head of one of the workers in the process.
No changes were required for a commercial in which Blue Jays first baseman Lyle Overbay catches a bouquet at a wedding before throwing it back at the bride.
The ads were created by the firm Publicis Toronto.

Top MLB Public Bets

MLB Top Stories

Thumbnail Kershaw tries to keep visitors' run going The Cubs seized a 3-2 edge in the NLCS by winning Games 4 and 5 in Los Angeles. Will Clayton Kershaw be able to save the Dodgers’...
Thumbnail North Siders' bats rise as NCLS progresses Anthony Rizzo is still batting well below .200 in the playoffs. Yet the Chicago first baseman seems to be heating up at precisely...
Thumbnail Hosts ask Urias to give them 3-1 NLCS edge Tonight, Julio Urias will make history in Game 4 of the NLCS. The Dodgers simply hope that it’s for all the right reasons.
Thumbnail Francona needs relief corps to thrive again The Blue Jays suddenly have life in the NLCS. Now, though, can they truly put fear in the Indians and send the festivities back to northern...
Thumbnail Arrieta tries to lift visitors at Chavez Ravine After getting punched in the mouth in Game 1 of the NLCS, the Dodgers struck back on Sunday night. Can they keep running with the Cubs as the action...
More inMLB Articles  

MLB Team Pages